Online Shopping in Poland: The Best Sites and How to Buy Safely (2026)

Allegro is the place most Poles start when they shop online. It is the country’s dominant marketplace, recognised unprompted by 86% of internet users. For electronics, Poles mostly buy from Media Expert, RTV Euro AGD and MediaMarkt. For fashion, Allegro and Zalando lead, and for second-hand goods Vinted and OLX. Temu has grown fastest of all. Most people pay with BLIK and collect parcels from an InPost Paczkomat locker.

This guide covers the main sites by category, how payment and delivery work, your rights when returning goods, and how to avoid overpaying.

Poland’s online shopping market in numbers

• 78% of Polish internet users shop online, and 41% buy from foreign websites (up from 36% a year earlier).
• 86% name Allegro when asked about online shopping, far ahead of Temu (32%), OLX (30%) and Amazon (20%).
• 72% of online shoppers pay with BLIK.
• 83% most often choose parcel-locker delivery.

Source: Gemius / IAB Polska, E-commerce in Poland 2025 (survey of 1,629 internet users aged 15+, July 2025).

The most popular online shopping sites in Poland

Site	Best for	Good to know
Allegro.pl	Almost everything, new and used	Poland’s largest marketplace. The optional Allegro Smart! subscription (regular price PLN 59.90 a year) gives free delivery on orders from PLN 49.90 per seller.
Amazon.pl	Electronics, books, household goods	Launched in March 2021. Prices are in złoty and parcels are delivered to lockers and doors across Poland.
Temu	Very cheap goods from China	The fastest-growing brand: 46% of Poles who buy from foreign sites have shopped there. Delivery is slower, and a new EU duty applies (see below).
OLX.pl	Classified ads, local second-hand	Cars, furniture, electronics and more from private sellers and small businesses. OLX’s own parcel delivery option includes payment protection.
Vinted	Second-hand clothing	The top place to buy used items: 48% of second-hand buyers use it, especially women and younger shoppers.
Zalando.pl	Clothing and shoes	The best-known dedicated fashion store in Poland.
Media Expert, RTV Euro AGD, MediaMarkt	Electronics and home appliances	Poland’s big three electronics chains, all with online stores and click-and-collect.
x-kom, Morele, Komputronik	Computers and gaming	Specialist electronics retailers popular with tech buyers.
Empik.com	Books, music, games, gifts	Poland’s best-known book and media retailer. It also sells event tickets.
Rossmann, Hebe, Notino	Cosmetics and drugstore items	Rossmann is by far the best-known online beauty retailer.
Ceneo.pl	Price comparison	Compares prices across thousands of Polish shops. It is a comparison site, not a store.
IKEA, Castorama, Leroy Merlin	Home, furniture, DIY	Large national chains with online ordering and home delivery.

The best online stores by category

What Poles think of first differs a lot by category. The figures below show the share of internet users who named each brand unprompted for that category (Gemius 2025):

Category	Most-recognised online stores
Electronics and appliances	Media Expert (55%), RTV Euro AGD (42%), MediaMarkt (38%), Allegro (21%)
Fashion	Allegro (32%), Zalando (27%)
Beauty	Rossmann (43%), then Hebe, Douglas and Sephora
Groceries	Allegro (24%), Biedronka (10%), Lidl (10%), Frisco (9%)
Second-hand	OLX (51%), Vinted (49%)

Online groceries are the least settled category: only 57% of respondents could name any online grocery brand at all.

Where to buy electronics in Poland and compare prices

For consumer electronics, the choice is usually between the three large chains (Media Expert, RTV Euro AGD and MediaMarkt), the specialist stores (x-kom, Morele, Komputronik), Allegro and Amazon.pl.

How to find the best price:

1. Search the exact model on Ceneo.pl. It shows current prices from most Polish retailers, including delivery costs and shop ratings.
2. Check Allegro and Amazon.pl. Marketplace sellers are sometimes cheaper, but check whether the seller is a business (you get full consumer rights) and where the item ships from.
3. Look at the “lowest price in the last 30 days.” Under EU rules in force in Poland since 2023, a shop that advertises a discount must show the lowest price it charged in the previous 30 days. If that figure is close to the “sale” price, the discount isn’t real.
4. Ask about price matching. In 2026 Media Expert has been running a Gwarancja Najniższych Cen (lowest price guarantee) scheme. On selected products, staff match a lower price from certain competing Polish electronics retailers. The list of competitors and the eligible products are set out in the scheme’s terms, so check the current conditions before relying on it. Amazon.pl was not among the listed competitors in the terms we reviewed.

How to pay for online shopping in Poland

Method	Share of online shoppers using it	Notes
BLIK	72%	Enter a six-digit code from your Polish banking app. Instant, free, and the default at almost every Polish checkout.
Fast bank transfer (szybki przelew)	64%	Pay-by-link through Przelewy24, PayU or Tpay; you approve the payment in your bank.
Payment card	43%	Visa and Mastercard work almost everywhere. Apple Pay and Google Pay are widely accepted.
Pay later	—	Services such as PayPo and Allegro Pay let you pay after delivery or in instalments.

Usage shares: Gemius 2025. BLIK needs a Polish bank account. If you are visiting, a card or mobile wallet is the simplest option.

Delivery: parcel lockers rule

Parcel lockers are the backbone of Polish e-commerce. InPost runs more than 30,000 Paczkomat lockers across Poland. 83% of online shoppers name lockers as the delivery method they choose most often, compared with 39% for courier delivery. InPost is also the best-known courier brand (73%), ahead of DPD (64%) and DHL (62%).

How a locker delivery works:

1. Pick a locker near you at checkout, often for free or for a few złoty.
2. You receive a text message or app notification with a pickup code when the parcel arrives.
3. Collect it at any time of day with the code or the InPost app. You usually have 48 hours before it is sent back.
4. Lockers also work for returns: many shops let you drop a return off at a locker, often without printing a label.

Other options include Orlen Paczka, DPD Pickup, DHL POP points and Poczta Polska post offices.

Your rights when you shop online in Poland

When you buy online from a business, Polish consumer law (the Consumer Rights Act of 30 May 2014, based on EU rules) protects you:

• 14 days to change your mind. You can withdraw from the purchase within 14 days of receiving the goods, without giving a reason. You usually pay for return shipping unless the shop offers free returns.
• A “withdraw” button from June 2026. Since 19 June 2026, EU rules require online shops to offer a clearly labelled electronic withdrawal function, so you can cancel as easily as you ordered.
• 12 extra months if you weren’t informed. If the seller did not tell you about your right of withdrawal, the deadline is extended by up to 12 months.
• Two years for faulty goods. If an item is faulty or doesn’t match the description, the seller must repair it, replace it, lower the price or refund you. This applies for two years from delivery. It is separate from, and in addition to, any manufacturer’s warranty (gwarancja).

Private sellers are different. Consumer law does not cover purchases from private individuals on OLX, Vinted or Allegro. Use the platform’s built-in delivery and payment protection rather than paying by bank transfer.

Buying from outside the EU. On Temu, Shein or AliExpress, VAT is normally collected at checkout. Since 1 July 2026, the EU also charges a flat €3 customs duty on each item category in parcels worth less than €150. The temporary measure runs until at least July 2028. Returns and complaints can be slower when the seller is outside the EU.

Where to get help: your local consumer ombudsman (miejski or powiatowy rzecznik konsumentów) gives free advice. For disputes with sellers in other EU countries, contact the European Consumer Centre Poland (konsument.gov.pl). The competition authority, UOKiK, handles systemic problems and publishes warnings.

How to tell if a Polish online shop is legitimate

Fake shops and phishing pages are common, especially around Black Friday and Christmas. Before paying a shop you don’t know:

1. Check the company details. A legitimate Polish shop must show its company name, address and tax number (NIP). Look it up in the official registers, as explained in our guide on how to check whether a company is based in Poland.
2. Read independent reviews on Ceneo, Opineo or Google, not just the testimonials on the shop’s own site.
3. Be wary of prices far below everyone else’s, and of shops that only accept a direct bank transfer.
4. Check CERT Polska’s warning list. Poland’s national cybersecurity team maintains a public list of dangerous domains, and many Polish internet providers block them automatically.

Tips for getting the best deals

• Big sales: Black Friday and Cyber Monday (late November), Allegro’s Smart! Weeks (usually spring) and post-Christmas sales. Check the 30-day lowest price to confirm a discount is real.
• Free delivery thresholds: most shops offer free locker delivery above a minimum order value. Combine purchases from the same seller.
• Second-hand first: for clothes, children’s items and furniture, Vinted and OLX are often far cheaper than buying new.
• Compare total cost: a cheaper product from abroad can cost more once delivery, the new EU duty and slower returns are factored in.

If you’ve just moved here, our guides to the best cities to live in Poland and tipping culture in Poland cover more of everyday life. Businesses looking to sell to Polish shoppers should start with our Poland market entry guide.

Sources

• Gemius and IAB Polska, E-commerce w Polsce 2025 (report, 2025).
• Council of the EU, Council gives final green light to new customs duty rules for small parcels (11 February 2026).
• UOKiK, Right of withdrawal (consumer rights portal).
• European Consumer Centre Poland, Online purchases: withdrawal from the contract.
• InPost, About InPost.
• Amazon, Amazon.pl launches in Poland (2 March 2021).
• Cashless.pl, Allegro raises the free-delivery threshold in Smart! (2026).