Here’s the top 10 list of online stores in Poland based on “Visibility” (the number of keywords for which the site appears in Google search results), with a short description of each.

Top 10 Online Stores in Poland (by Visibility)

1. Allegro.pl (Visibility: 157,497,503): The largest e-commerce platform in Poland, offering a wide range of products, from electronics to clothing and collectibles. Allegro combines a marketplace model with auctions and “Buy Now” offers, attracting millions of users.
2. OLX.pl (Visibility: 32,556,150): A popular classifieds website where users can buy and sell various items, from cars and real estate to clothing and services. OLX is known for its local ads and ease of use.
3. Mediaexpert.pl (Visibility: 22,223,213): One of the leading consumer electronics, home appliances, and audio-video equipment stores in Poland. Media Expert offers a wide selection of products at competitive prices and actively engages in marketing activities on social media.
4. Doz.pl (Visibility: 17,787,370): An online pharmacy offering a wide range of over-the-counter medications, dietary supplements, cosmetics, and hygiene products. Doz.pl combines online sales with a network of brick-and-mortar pharmacies.
5. Ceneo.pl (Visibility: 15,731,535): A price comparison website that aggregates offers from many online stores, helping users find the best deals. Ceneo is a popular tool for comparing prices of electronics, home appliances, clothing, and many other products.
6. Empik.com (Visibility: 11,230,474): An online store offering books, music, movies, games, stationery, and toys. Empik is a well-known brand with a long tradition on the Polish market, also offering tickets to cultural events.
7. Zalando.pl (Visibility: 9,165,200): An online store for clothing, shoes, and fashion accessories. Zalando offers a wide selection of brands, free returns, and fast delivery, attracting customers looking for fashionable clothes online.
8. Nike.com (Visibility: 7,130,707): The official online store of the Nike brand in Poland, offering sportswear, footwear, and accessories. Nike.com is the place to find the latest collections and limited editions of this popular brand’s products.
9. Euro.com.pl (Visibility: 6,875,773): An online store for consumer electronics, home appliances, and audio-video equipment, belonging to the RTV Euro AGD chain. Euro.com.pl offers a wide selection of products at competitive prices and often runs promotions.
10. Castorama.pl (Visibility: 6,490,223): An online store offering home and garden products, such as building materials, tools, furniture, and decorations. Castorama is a popular chain of DIY stores, also offering online shopping.

This list is based on “Visibility” data from Google search, which is one measure of popularity but not the only one. Other factors, such as direct traffic, brand recognition, and revenue, are also important.

Ebay.pl is 90th on this list. Amazon.pl is growing but it’s still around 50th place right now.